Client Name:

BBDO Chicago/ State Farm

Chicago, IL

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Project Name:

50 Million Pound Challenge Redesign

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Project Role:

Information Architect

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Project Description:

• This site is designed as a collaboration tool for individuals or teams with fitness or weight-loss goals. The site tracks each participants performance and facilitates competition towards prizes.

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Project Description:

• Created interaction design for the community based, 50 Million Pound Challenge.

• Drafted user flows, wireframes and user interface specifications.

• Designed interface that integrates the existing site with a community based application which will be a hosted service.

• Designed interaction for online groups, boards, polls etc.

• Revamped navigation nomenclature, organization and user interface.

• Made recommendations on human factors best practices and provided feedback on future implementations.

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Achievements:

- Added online and social networking elements for improved communication and participation.

- Increased site traffic by 30%.