Client Name:

Ford.com (Team Detroit)

Dearborn, MI

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Project Name:

Global Site Redesign (US, UK and Asia)

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Project Role:

User Experience Architect

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Project Description:

Persuasively communicated UX recommendations to revamp the global home page starting with the Showroom and Nameplate pages. The Showroom page displays all auto offerings by make and model. The Nameplate page displays one auto product in detail.

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Soution:

Taxonomy sync with real-life showroom terminology.User-defined searching, i.e. allowing the customer to outfit the site with details about their household and needs to narrow and approximate valuable search results.

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Technologies Used: Axure, Adobe CS6