WellSpring Designs
WELCOME
Hi, I'm Lendrear Freeman and I'm a professional Information Architect/ User Experience Designer.
My career in web design originally grew out of an interest in layout design during my career in journalism and later developed into a career in usability on the web through my corporate projects as a CIW-certified front-end developer/UI Designer.
OTHER ROLES:
- Interaction Designer
- Technical Business Analyst
- Human Factors Specialist
MY DESIGN PHILOSOPHY
It's simple - always leave 'em wanting more. WellSpring Designs focuses on User Experience Architecture design tht tells a story. My work appeals to companies who seek efficiency and well-strategized planning that satifies the goals of both the user an the company. My fascination with storytelling through user analysis is universal and I am to design with an implied narrative. I want to incorporate design that feels like it's part of a bigger picture, is learnable, usable, adaptable and has a powerful presence.
How do I do what I do? I focus on business requirements, user personas, taxonomies, wireframes, prototypes and usability testing to create cohesive and compelling work. I want people to search for the story in my design.
Specialties
* Site Audit
* Usability Testing (Morae)
* Flows and Navigation
* User Research
* Personas
* Site Maps and Content Inventory
* Wireframes
* Prototypes (Paper and Hi-Fi)
* Card sorting
* Graphic mockups
* Affinity Diagrams
* Taxonomy
