Client Name:

City National Bank

Los Angeles, CA

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Project Name:

Infinite Crystal Visa Brochureware

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Project Role:

UI/User Experience Architect

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Project Description:

The project centered around a strong marketing campaign to retain existing high-end youthful customers and to incentivize them with a high-balance credit card along with unique and exclusive Concierge services.

 

Dilemma:

1) To garner more attention to the site though social 

     marketing.

2) Maintaining engagement within the site and to build conversion into leads.

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Solution:

We primarily used imagery to set the scene and sell the lifestyle for adoption and then supported it with clear navigation and event-based click-to-chat functionality to accommodate the mobile experience.

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Achievement:

CNB gained more than 600 new cardholders from the site and increased revenue by 2% within three months.

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Technologies Used: Axure